Bollywood Couple Genelia and Riteish Deshmukh Unite Taste & Veganism With D2C Venture Imagine Meats
India, Oct. 19 -- While the traditional Indian food habits have reflected an inclination towards vegetarianism, 70% of the Indian population consumes meat and other animal products (excluding milk).
In fact, the social media feed of a foodie without chicken nuggets, keemas, shawarmas, butter chicken or most importantly, a biryani, would be a rare sight.
But, vegetarian and vegan food - whose strict adherence was limited to Tuesdays and festivals - rose to prominence in India in the late-2010s. Indians quickly adapted to animal-free, plant-based foods mainly due to their cruelty-free nature, health benefits and environmental friendliness.
In the changing scenario, Indian startups have been offering a variety of meatless options that man...
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