India, Nov. 26 -- It is no longer merely a storm in a coffee cup. A $2.9 Bn market for speciality brews in India is growing at 13.6% a year, reaching more than $6.2 Bn by 2030. This surge is steered by a 377 Mn-strong formidable economic force called GenZ.

The booming consumer class of 18-24-year-olds is aided by millennials, those aged 25-39. Blue Tokai woke up and smelt the coffee in this demographic that seeks premium, artisanal experiences, served by concurrent growth in the cafe culture aesthetic and powered by social media trends.

The coffee roaster ended FY25 with a topline of INR 340 Cr and aims to surpass INR 650 Cr ARR this fiscal.

"India's specialty coffee scene is rapidly maturing, now capable of standing shoulder-to-should...