India, Feb. 24 -- Zomato-owned Blinkit is expected to build on its dominant position in the quick commerce market even as competition intensifies in the short term amid an aggressive land grab by Swiggy Instamart and Zepto and the entry of new players, according to Bernstein.

Despite short term intensity, the brokerage expects Blinkit to maintain its lead over rivals due to early mover advantage and strong execution.

"Even if we play out a more competitive scenario in the next few quarters, we believe there's a rational limit to price competition given Swiggy's lower margin structure," Bernstein said.

Analysts at Bernstein noted that over the past six months, several new players have joined the quick commerce race. While the likes of F...