India, Oct. 13 -- Blinkit's Operational Chaos

Blinkit just hit a snag. The quick commerce giant has paused accepting stock from new and pre-launch brands until October 31 due to the festive rush and warehouse disruptions across Delhi, Haryana, Mumbai, and Bengaluru. So, what's really happening at Blinkit?

Stuck In The Festive Gridlock: Disruptions have hit at the worst possible time - Diwali, when sales peak. Transitioning to an inventory-led model in September left Blinkit just weeks to scale warehouse capacity before festive demand hit. As a result, the company's major supply hubs couldn't absorb both the model transition and seasonal spike simultaneously.

Sellers In Turmoil: While Blinkit officially described the disruption as a pla...