India, Jan. 4 -- Blinkit entered 2026 with a gig worker problem on its delivery platter. On New Year's Eve, hundreds of Blinkit's delivery partners went on a strike across the country, when demand was at its peak.

Delivery partners have been protesting against the company's 10-minute delivery model, which they say has been responsible for several road accidents and is mentally taxing. The delivery partners also reportedly demanded an end to Blinkit's arbitrary incentive policy and raised concerns over its opaque penalty and payout structures.

New Year's Eve, meant to showcase Eternal-owned Zomato and Blinkit's prowess during one of the busiest days of the year, instead brought to the fore the tensions with its workers.

But before the d...