India, July 14 -- Eternal's quick commerce arm Blinkit is reportedly switching to an inventory-led model from September 1. Following the move, the company will purchase goods directly from sellers, rather than merely stocking them.

An ET report said that Blinkit had already mailed its sellers, informing them of the transition to a new model.

Currently, the marketplace model enables sellers to list their products and pay Blinkit for storing them in its warehouses. In another model, Blinkit allows renowned brands and selected sellers to buy products in bulk and sell them through the platform.

The change in its model will now allow Blinkit to purchase inventory and make product listings on its own.

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