India, July 16 -- When Eternal's quick commerce arm Blinkit hinted at moving to an inventory led model, the first reaction was this would increase its up front costs and put a lot of pressure on driving sales.

And earlier this week, reports indicated the platform has already informed sellers about the change. In this new inventory model, Blinkit will directly purchase goods from sellers, rather than facilitating third-party listings on its marketplace.

This is a key reason for Eternal's recent cap table changes to become an Indian-owned-and-controlled company (IOCC). This allows the company regulatory room to own inventory. If true, it'll be the second to do so in the Indian quick commerce space after Zepto.

Inventory Switch And Revenu...