India, Jan. 13 -- Eternal's quick commerce arm Blinkit has removed "10-minute delivery" claim from its platform after an intervention by the Union labour ministry over concerns around delivery workers' safety and working conditions.

Blinkit has updated its tagline, which now says "10,000+ products delivered to your doorstep", instead of promising delivery within 10 minutes.

ET was first to report on the development.

This comes after the labour ministry held a meeting with senior leaders of Blinkit, Zepto, Swiggy and Zomato to discuss delivery timelines and the pressure faced by gig workers, according to news agency ANI. The ministry asked quick commerce companies to stop using '10-minute delivery' in their taglines. Swiggy and Zepto ar...