India, Nov. 11 -- Quick commerce has revitalised Indian ecommerce like nothing else before it. The very public rise of Zomato-owned Blinkit in particular has caught the attention of the industry, and Zepto's eye-catching $1 Bn round has underscored that ecommerce in India is well and alive.

Even if that is not the ecommerce we have come to know. For decades Amazon India and Flipkart have dominated conversations around online shopping, but Swiggy Instamart, Blinkit and Zepto have grabbed the limelight in record time.

Blinkit, which holds the largest market share at 40% and is growing at 122% YoY (25% QoQ), has been at the forefront, but don't count out Zepto or Swiggy Instamart just yet. In fact, even the likes of Tata BigBasket, Jio Mar...