India, Sept. 11 -- Every time you look to source your daily consumables from a quick commerce platform, you are offered a host of choices - some are cheaper, while others throw up lucrative combos - and you often end up trying out one of those options, instead of your regular brand.

You are tempted yet again by combo offers and attractive products at affordable rates as you move to check out. The result: You top up your cart with stuff that was not even on your mind when you had logged in.

If brands can be woven into film scripts, then why can't they be whisked into the quick commerce marketplaces? Impulse is the name of the game, after all.

This subtle form of marketing or advertising goes beyond the usual route of sponsored ads, bann...