India, March 12 -- Flipkart cofounder Binny Bansal has launched an AI-powered platform Opptra, to help consumer brands scale in Asia.

Opptra is building a portfolio of franchising businesses, each with deep category expertise in local markets and helping them in developing technologies to have a shared global supply-chain infrastructure, the startup said in a statement.

"Each franchising business will collaborate with brands as a master franchisee or licensing partner and will be fully invested in their success," it added.

Opptra claims that its franchising businesses will have end-to-end capabilities to adapt product ranges, ensure import compliance, manage omni-channel distribution and manufacture when needed.

"Many consumer brands ...