India, June 26 -- BigBasket's INR 4,000 Cr Moat

Even before Zepto, Blinkit and Swiggy Instamart came into existence, BigBasket was building a secret moat for itself. Today, its private label business (the secret moat) in online grocery gives it an edge over quick commerce rivals of all shapes and sizes.

A Dark Horse: While competitors are scrambling for market share, BigBasket has silently built a formidable portfolio of in-house brands. From everyday staples and fresh produce to household essentials, private labels accounted for a staggering 40% of BigBasket's INR 10,062 Cr sales in FY24, generating over INR 4,000 Cr.

This outshines the private label revenues of even ambitious rivals like Zepto's Relish (which is eyeing INR 500 Cr in ...