India, Dec. 6 -- Two decades ago, SaaS 1.0 presented the tech world with a new way of doing things. It replaced clunky, on-premise systems with cloud-based solutions that were accessible, scalable, and flexible.

It democratised software, bringing enterprise-grade tools to startups and small businesses alike. It changed how software was priced, distributed, and consumed - going from license-heavy models to tiered subscriptions.

As adoption grew, customers demanded built-in customisations to suit their specialised needs. This became the inception of SaaS 2.0, simply put, Service-as-a-Software.

This flipped the script and offered a services layer on top of the tool or software. A perfect combination of accessibility, yet personalisation. ...