India, Feb. 24 -- D2C fashion brand Bewakoof's founder and CEO Prabhkiran Singh has stepped down from his position after helming the brand for about 14 years. While Singh plans to prioritise his health, family, and other personal goals moving forward, he will support a structured handover process through March 2026 to ensure continuity and clarity across the organisation.

"After 14 years of building, I feel it is the right time to prioritise my health, my family, and personal goals that deserve attention. Bewakoof is now structurally ready for its next phase, with a strong leadership team and the backing of TMRW and the Aditya Birla Group," Singh said in a post on LinkedIn.

For context, Bewakoof is a D2C fashion and lifestyle brand that...