India, Nov. 4 -- Beauty appliance maker Protouch has raised $2 Mn (INR 17.72 Cr) in its Pre-Series A round led by GVFL, at a post money valuation of $10 Mn. The round also saw participation from Ennrission India Capital and Anicut Capital.

The startup plans on utilising the fresh capital to scale its product portfolio, bolster its R&D function and enhance its offline and online retail presence. Protouch is targeting further category expansion and aims to establish itself as a household beauty appliance brand within the next three to five years, the startup said in a statement.

Founded in 2022 by Tanisha Lakhani, Protouch develops and markets tech-driven beauty and personal care appliances tailored for Indian consumers. The brand's portf...