India, March 27 -- D2C beauty and personal care brand Antithesis has raised INR 5 Cr (about $582K) in its pre-seed round co-led by Rukam Capital and V3 Ventures.

The D2C brand plans to use the funds to fuel its growth plans, drive product innovation, market expansion, and strengthen distribution channels.

Founded by former Good Capital partner Aparna Saxena, Antithesis aims to revolutionise India's beauty and personal care market. Prior to that, she worked with the Bharat Founders Fund.

The idea of the startup was born from Saxena's observation that consumers, particularly women, are overwhelmed by complex routines and an array of products that often fail to deliver meaningful results.

With the aim of filling this gap, Antithesis has ...