India, April 7 -- Innovist, the parent company of beauty and personal care (BPC) brands like Bare Anatomy and Chemist at Play, has raised INR 136 Cr (about $15.8 Mn) in its Series B round. The round was a mix of primary and secondary, and was led by ICICI Venture via its new early growth fund, IVen Amplifi.

Mirabilis Investment Trust, Niveshaay Investment, and existing backer Sauce.vc also participated in the round.

The fresh proceeds will be used to drive product innovation, scale operations, and expand the team.

The secondary portion of the round saw early investor Accel exiting the startup. However, it didn't provide a breakup of the primary and secondary deal sizes.

In a statement, Innovist founder and CEO Rohit Chawla said, "The ...