India, Aug. 4 -- EV major Ather Energy is turning its focus to what it calls Middle India, a region that spans across states like Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, and Odisha, to raise its market share and boost sales in FY26, cofounder and CEO Tarun Mehta said in a post-earnings call today.

The company, according to him, believes this region, historically underserved by the electric vehicle (EV) companies, presents significant headroom for growth through rapid distribution expansion. The shift has shown results, with Mehta saying that Ather's market share in these states climbed 10.7% in Q1, more than doubling over last year.

The EV major's efforts to widen its presence included adding 95 stores in Q1, which took the ...