India, April 29 -- Enterprisetech startup Assert AI has secured INR 30 Cr (around $4 Mn) funding in a Series A round co-led by Latent View's Ramesh Hariharan, ICICI Venture's Prashant Purker, Arya.ag and others.

The Mumbai-based startup said in a statement that it has been operational in the US and Middle East, and this funding will help it in further expansion in the western market.

Part of the proceeds will also be deployed to bolster its presence in essential markets, enhance research and development efforts, and continue pioneering new advancements in computer vision technology.

Assert AI's CEO Job Philip said, "This investment reflects the confidence of our investors in Assert AI's vision and potential. It will fuel our expansion ...