India, March 23 -- Internet penetration in India has increased multifold in the last decade thanks to the proliferation of smartphones and 4G data. But despite this huge improvement in internet penetration, the gap between access and adoption is yet to be bridged. Experts believe that the Indian internet user base, primarily in rural and semi-urban areas, is not mature enough to use apps that are designed for the more sophisticated users in metros

This set of apprehensive or new internet users are not just seen in the rural base, but also in cities, where older millennials feel intimidated by complex user interfaces (UI) and poor user experience (UX). Software specialists Sahil Sachdeva and Kushagra Sinha saw this challenge as an opportu...