India, Nov. 7 -- India's direct-to-consumer (D2C) market has entered a breakout phase in 2025, emerging as a $100 Bn opportunity powered by more than 50,000 digital-first brands. With 427 Mn+ ecommerce users and nearly 294 Mn+ active online shoppers, India is now one of the world's most dynamic consumer markets.

As digital payments adoption accelerates, particularly across urban India, new-age D2C brands are reshaping how the country shops, engages, and builds trust, setting the stage for the next decade of consumer innovation.

Categories such as fashion, consumer electronics, FMCG, home decor, beauty and personal care, food and beverages, and lifestyle products are witnessing explosive growth. With tech-enabled business models taking c...