India, Feb. 13 -- Weeks after an internal experiment with employees, ecommerce giant Amazon has reportedly started rolling out its 10-minute delivery service, Amazon Now, in some pockets of Bengaluru.

As per ET, citing sources familiar with the matter, the company is seeking to expand its quick commerce offerings into more areas in the coming weeks.

The report said that this quick commerce offering, having been called 'Tez' internally, is engaging with brands in beauty, home and kitchen categories as part of its plan for scaling up its operations.

"We are in talks to onboard with them (Amazon) and should be live by March-April after they stabilise grocery and daily essentials. Beauty and home are the next focus areas," the report quote...