India, July 7 -- Amid the quick-commerce wars, global ecommerce giant Amazon's 10-minute delivery offering, Amazon Now, is now live in Delhi.

Announced in December 2024 in Bengaluru, the offering is live at select pin codes in the capital city of India. The offering has been launched in the beta version for select customers in the city.

"We are running our 10 mins delivery service Amazon Now in select pin-codes in Bengaluru and Delhi, and are excited with the initial customer response and positive feedback, especially from Prime members," an Amazon spokesperson told Inc42.

Based on the initial response, the company will expand this offering to other regions over the next few months, the spokesperson added. Amazon has declined to commen...