India, May 13 -- After an eight-month notice period, OTT platform Amazon Prime Video has said it will introduce "limited advertisements" on movies and TV shows starting June 17.

In an email to its customers, the company said that it will also introduce a new "ad free" add-on option for an additional INR 699 per year or INR 129 per month starting the day it introduces the ads on content.

Citing its rationale for the decision, Amazon said the move will allow it to increase its investments in content over "a long period of time". "We aim to have meaningfully fewer ads than TV channels and other streaming services," the mail read.

Besides, the company also noted that, barring the introduction of ad content, there will be no other changes t...