India, Feb. 3 -- Ecommerce giant Amazon India has signed a memorandum of understanding (MoU) with ARGA, an initiative by the Uttar Pradesh government, to back women entrepreneurs at Gonda district by helping them leverage ecommerce to grow their businesses.

As part of the MoU, Amazon will support women-led businesses under Brand ARGA through its Saheli programme, offering training in digital marketing, performance marketing, product listing optimisation, and advertising strategies.

For context, the Saheli programme is an Amazon initiative designed to empower women entrepreneurs in India by providing them with access to the Amazon marketplace. It offers training, marketing support, and logistical assistance to help women-led businesses g...