India, Nov. 27 -- It was a blockbuster festive season sales this year for ecommerce giants Amazon, Flipkart and others. According to a report by consulting firm RedSeer, India's online festive sale during October-November raked in $8.3 Bn in gross sales, this is a spike of 65% year-on-year.

"The overall growth story has been very bullish this festive season. We had forecast $7 Bn in sales but the actual figures surpassed our expectations clearly, showing how comfortable consumers have become with shopping online even in a pandemic-hit year," said Mrigank Gutgutia, director at RedSeer.

The festive season this year saw 88% customer growth from last year, which was driven by 40 Mn shoppers from Tier-2 cities and beyond.

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