India, Jan. 13 -- Media SaaS company Amagi's IPO opened to a muted investor interest today. The public issue was subscribed 5% till 14:03 IST, with investors placing bids for 13.26 Lakh shares against 2.73 Cr shares on offer.

Retail investors led the charge, placing bids for 11.45 Lakh shares against 50.73 Lakh shares reserved for them. This translated to a 23% subscription of their quota.

The interest from institutional investors was low on the first day of bidding. Non-institutional investors placed bids for 1.95 Lakh shares against 76.1 Lakh shares on offer, leading to a 3% subscription. Qualified institutional buyers (QIBs) placed bids for just 1,148 shares, a fraction of the 1.46 Cr shares reserved for them.

Yesterday, Amagi raise...