India, Feb. 14 -- Channel loyalty and rewards platform Almonds.ai has raised INR 16 Cr in a seed funding round led by the promoters of snacking giant Haldiram's and JITO Incubation and Innovation Foundation (JIIF).

The round also saw participation from Venture Catalyst, Ever Grow Capital, Nine ALPS, KLJ Group's Hemant Jain and OfBusiness cofounder Nitin Jain.

The startup will use the funding to accelerate growth, invest in AI-driven innovations, and expand operations beyond India. Almonds Ai also plans to invest a chunk of the capital to invest in R&D, expand the team, and enhance its product offerings.

"A part of the funding will be used in the development of AI agents, LLMs, for creating loyalty recommendations, and personalisation f...