India, March 19 -- Digital marketing startup Wubba Lubba Dub Dub (WLDD) has acquired a majority stake in D2C sneaker brand 7-10, a month after it bought ScoopWhoop from The Good Glamm Group.

WLDD has picked up over 70% stake in the sneaker brand in an all-cash deal. 7-10 will now function as a subsidiary of the Bengaluru-based startup.

Founded in 2021 by Shibani Bhagat, 7-10 claims to be a 100% homegrown sneaker brand for men and women. The Mumbai-based brand also offers customisation in its sneakers.

Meanwhile, WLDD, founded in 2018 by Arihant Jain,Jaidev Kesti and Vivekanand Kilari is a digital marketing platform that enhances social media presence of brands through meme marketing, short-form video content and influencer marketing. ...