India, March 17 -- Bella Vita founder Aakash Anand's startup Unikon.ai, which offered an AI-powered networking platform, is pivoting due to high cash burn and now plans to build a D2C brand.

Anand took to LinkedIn to make the announcement. "After 18 months of hard work, I've made the tough decision to pivot Unikon. Despite our efforts, the market and project demands significant investment, leading to a huge monthly burn close to INR 2 Cr per month for a few years before we start seeing any profits."

The startup now plans to launch a D2C brand as it looks to build a sustainable business.

"I'm returning to my roots: building a disruptive D2C brand, where I've driven growth and profitability before. This new direction aligns with my exper...