India, Jan. 26 -- In the evolving world of B2B marketing, two powerhouse strategies have emerged as the leading methodologies for driving lead generation and revenue growth-Account-Based Marketing (ABM) and demand generation. While both aim to enhance customer engagement and boost conversions, their methods, target audiences, and goals differ significantly. Understanding these differences and potential synergies can help determine the best fit for your organisation.

ABM: Targeting High-Value Accounts For Maximum Impact

ABM is a focused strategy centered around high-value accounts, treating each account as its own market. ABM requires close collaboration between marketing and sales to deliver customised campaigns tailored to the unique n...