India, May 26 -- Zepto cofounder and chief executive Aadit Palicha has accused the chief financial officer (CFO) of a rival quick commerce company of running a "smear campaign" against the unicorn over the past few days.

Without disclosing the name of the executive or the company he or she is associated with, Palicha said in a LinkedIn post, "Over the past few days, the CFO of one of our competitors has been trying to build a smear campaign against Zepto."

He further alleged that the referred CFO has been calling up Zepto investors and are making false allegations "with no empirical evidence", giving out false numbers and paying off bots to run a negative narrative against the startup on social media.

"Candidly, this episode is below t...