India, Feb. 4 -- FMCG major Marico today announced the acquisition of Bengaluru-based plant-based protein startup Cosmix Wellness, marking its second takeover deal in just two weeks.

The back-to-back deals signal Marico's intent to tap new-age, health-focussed consumer brands to unlock incremental growth.

"Marico will acquire 60% of Cosmix Wellness' paid-up share capital from its founders," the listed FMCG giant said in an exchange filing this evening. Cosmix Wellness Private Limited is the parent entity of Cosmix Wellness. As part of the transaction, cofounders Vibha Harish and Soorya Jagadish will continue with the company and retain operational control.

For a five-year-old, bootstrapped startup with a 45-member team, being acquired ...