India, Oct. 9 -- Update | October 9, 17:20 IST

Mobile-first digital entertainment startup Rusk Media has raised INR 103 Cr in its Series B round, which was a mix of both primary and secondary transactions.

The funding round was led by IvyCap Ventures, with participation from LC Nueva, InfoEdge Ventures, Woori Venture Partners and the startup's promoters and family.

With the fresh funds, the startup is looking to double down on its IPs and new-age content formats in India and their future expansion to the US, Europe, the Middle East and Africa (EMEA) markets.

". This investment will help us build newer IPs, drive expansion of our existing formats to global audiences and grow our micro-dramas viewership on Alright TV app," said Mayank Y...