India, April 10 -- Update | April 10, 1:51 PM

A couple of days after it was reported that EloElo is raising a fresh capital, the social entertainment platform has announced the raise of $13.5 Mn (INR 114.3 Cr) in its Series B funding round.

The round was led by Play Ventures, along with participation from Kalaari Capital, MIXI Investments, Gameskraft Technologies, Griffin Gaming Partners, Waterbridge Ventures, Courtside Ventures & Rocket Capital.

The startup plans to deploy the fresh capital to explore deeper GenAI use cases for its social media platform, expand internationally in Indian diaspora markets and scale its revenue.

"We switched on monetisation in May 2024 after 2-3 years of building the platform capabilities and scaling ra...