#GoingD2C Webinars: An Indian D2C Brand's Guide To Tap The Cross-Border Opportunity
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India, Jan. 14 -- The direct-to-consumer (D2C) model is drawing attention from traditional retail brands as well as new launches in India as ecommerce becomes the default go-to-market strategy in the wake of the pandemic. As reported by Avendus, India is witnessing the rise of D2C brands across various categories and is estimated to have a $100 Bn addressable market by 2025.
With D2C establishing its place in the Indian market, brands are scaling across geographies to widen their consumer base and grow. The new normal further accelerated these startups and businesses to recognise the potential of cross-border opportunities.
However, despite the benefits of catering to the entire world in a click, startups and brands may still feel overw...
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