MUMBAI, Dec. 27 -- The Bombay High Court on Friday directed multiple social media platforms to take down content allegedly carrying morphed images and videos of actor Shilpa Shetty, holding that such content violated her right to privacy and dignity. Shetty had approached the high court on November 25 seeking protection of her personality rights, including her name, voice, image, signature, likeness and other identifying attributes. The suit, filed through advocate Sana Raees Khan, named 28 allegedly unauthorised entities accused of commercially exploiting her persona. According to the plea, various e-commerce and social media platforms had content extracted from her films and public appearances, associated with some endorsements, without her consent. Apart from that, she also alleged that her voice, likeness and caricatures were being reproduced using AI in a manner that subjected her to ridicule, "unsavoury humour" and reputational harm, in violation of her moral and statutory rights. During the hearing, Shetty also submitted that several websites and social media platforms also contained posts depicting her in compromising positions, including deepfake images and pornographic videos generated using artificial intelligence. The content, Shetty argued, objectified and sexualised her and violated her modesty. Hearing the petition on Friday, the court accordingly directed the Department of Telecommunications to ensure the removal of all infringing links and posts....