MUMBAI, Oct. 5 -- Sports is today a big show and a bigger business with the match and assorted paraphernalia keeping the supporters engaged not only during the game but much before its start and for a lot of time after the contest gets over. In that sense, the National Basketball Association (NBA) puts up one of the biggest shows in the world. There is lot of glamour, stunts, fun activities and of course scintillating basketball skills. It's a recipe North America's top-most league has perfected over the years and has used it to make inroads into new markets.

On Friday, the NBA put up their biggest show at the National Sports Club of India's indoor stadium, making a historic foray into India with the first-ever pre-season games-becoming th...