New Delhi, April 29 -- Maruti Suzuki India Ltd and parent Suzuki Motor Corp. are scaling up their bets in the shared mobility industry by developing a multipronged strategy to exploit this rapidly growing market and offset a potential impact on sales of personal vehicles, said two people aware of the plans.

The companies plan to invest in startups in India to develop software solutions for the shared mobility industry comprising both cab aggregators and logistics players for commercial vehicles, said the people cited earlier, requesting anonymity.

Maruti Suzuki has set up a so-called "mobility technology department" that also works towards developing vehicle models aligned with the needs of cab aggregators, the people said. The department...