hc on Suniel Shetty pics: 'lethal mix of depravity and tech misuse'
MUMBAI, Oct. 14 -- Following a string of similar cases by public figures such as Asha Bhosle, Arijit Singh and Aishwarya Rai Bachchan, actor Suniel Shetty has secured interim relief from the Bombay High Court against the misuse of his image, voice and personality online using Artificial intelligence (AI).
In a strongly worded order on Monday, the court described the unauthorised use of Shetty's persona as "a lethal combination of a depraved mind and the misuse of technology."
The observation came as the court restrained several websites and social media platforms from exploiting Shetty's personality rights "in any manner whatsoever." "In the modern digital economy, these actions constitute a deliberate conversion of the plaintiff's goodwill into an unearned commercial advantage, which passes off as misappropriation of goodwill and consumer deception," the court noted.
Shetty had approached the court on October 6, through advocates Janay Jain, Monisha Bhangale, Bijal Vora and Tamanna Meghrajani of Parinam Law Associates, seeking injunctions against multiple digital entities - including "John Doe" defendants - over what he described as the extensive and ongoing misuse and unauthorised commercial exploitation of his persona.
The actor said such misuse was causing irreparable harm to the reputation and goodwill he had built over decades. He pointed out that his distinctive tone, voice and mannerisms hold significant commercial value, and any unauthorised use could mislead the public into believing he endorsed or was associated with the content....
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