New Delhi, Feb. 23 -- In poll-bound Assam and West Bengal, where the BJP has pivoted its election campaign towards ethnicity, identity and illegal immigrants, the party cadre has been cautioned against overlooking issues related to development, employment and economy, which have a wider resonance among the electorate, said people aware of the matter. The BJP seeks a third term in Assam after decisive victories in 2016 and 2021. In West Bengal, the party aims to unseat the Mamata Banerjee-led TMC government after winning 77 seats (now 64) of the 294 seats in 2021. While senior leaders, including Union home minister Amit Shah, have raised issues of language, identity and illegal immigrants across both states, development remains central to the campaign, said people aware of the matter. The party's ideological fount, the RSS, has cautioned against opting for a strictly polarising election narrative. The push to recalibrate in Assam followed a controversial social media post depicting CM Himanta Biswa Sarma targeting members of a particular community. The post sparked uproar, was deleted, and the BJP removed the responsible social media team member. Opposition parties branded it communal. Congress leader KC Venugopal posted on X calling it a "call for genocide". The RSS and some party leaders worry about alienating Assamese- and Bengali-speaking Muslims, risking the states' social fabric and poll outcomes, said a BJP leader, on condition of anonymity. The Sangh leadership is said to have suggested forging closer ties with the ethnic Muslims in Assam and Bengal for the campaign against illegal settlers. "Muslims in Assam and Bengal are not safe from ghuspatithiyas who create law and order problems.They (Muslims) should be with the Union government in helping identify the ghuspathiyas from Bangladesh and Myanmar so that the law can take its course," said a functionary of the RSS. Muslims form 34% of Assam's population (2011 census) and hold sway in 20-25 of 126 seats. In West Bengal too, Indian Muslims comprise 27% of the population (2011 census)....