Brands blur boundaries to tap new consumers
India, April 12 -- It's curious the way brands have started pairing up these days. You look away for a moment and find that things which once belonged to completely different worlds are now sharing the same sentence. Formula 1, long associated with speed, science, and swagger, now has KitKat on the side of its cars....
To read the full article or to get the complete feed from this publication, please
Contact Us.