The 'big four' teams that drives viewership in IPL
Mumbai, March 22 -- It's that time of the year when the nation's favourite summer pastime comes back to life. Even as the Indian Premier League (IPL) celebrates adulthood with the new edition getting underway on Saturday, the broadcasters are eyeing 70 million untapped TV homes and 250-300 mobile devices yet to press the download IPL button....
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