Lucknow, May 23 -- A recent study titled 'May First Salary', conducted by The Bharat Lab-an initiative of Lucknow University-along with Rediffusion observed that the first salary that used to be an average of Rs 2820 in 1985 increased to Rs 32500 in 2024 showcasing a more than tenfold increase over four decades. With this significant jump, the spending patterns of first-time earners have also evolved, the study noted. The research was based on an extensive survey of students from Tier 2 cities-specifically MBA students at Lucknow University-and surrounding Tier 3 towns. It explored the emotional, cultural, and financial significance of receiving a first salary among young individuals. The survey covered 2,125 respondents across semi-urban India. It found that 38.8% of them used their first salary to buy gifts for family, highlighting a culture of gratitude; 24.5% saved their earnings, indicating growing financial awareness; and 20.4% donated to religious or social causes, reflecting a strong sense of community. Additionally, 88.5% of women viewed their first income as a symbol of personal freedom, and 44.6% said their mother was the first person they informed upon receiving it. The report also noted that 76% of young earners now prefer flexible "invest when you can" models over fixed SIPs. Vice-chancellor of Lucknow University Prof Alok Kumar Rai, Rediffusion chairperson Sandeep Goyal, Taj Hotels Marketing Head Veetika Vikrant Deoras and IIM Trichy faculty member Prof PK Singh were present during the launch event....