Lucknow, April 29 -- UPPCL chairman Ashish Kumar Goel on Monday chaired a high-level review of the corporation's toll-free helpline 1912, to strengthen consumer grievance redressal during peak summer period. The meeting, held via video conference from Shakti Bhawan, was attended by UPPCL MD Pankaj Kumar, DISCOM heads, and senior officials. Highlighting the importance of maintaining consumer trust, Goel said, "A consumer calls 1912 with the hope that their problem will be resolved. It is our responsibility to meet that expectation." Goel emphasised the need for prompt response to every call, zero call drops, and courteous consumer interaction. He directed the formation of WhatsApp groups at the zonal level, involving junior engineers, citizen journalists, and public representatives, to ensure quick information flow. He asked DISCOM managing directors to regularly monitor call centre performance, fix accountability for delayed complaint resolution, and ensure consumers are informed promptly about any power supply disruptions and restorations. Officers were told to stay in close coordination with the 1912 call centre for immediate action. Officials reported that the chatbot is emerging as a preferred mode of complaint registration, now accounting for over 25% of the total complaints....