LUCKNOW, June 28 -- Radico Khaitan Limited, which has launched its new luxury whisky in Uttar Pradesh, is expanding its premium portfolio, targeting the sale of over 18 million cases under this rollout. A specially designed 'Collectors Edition' pack has also been launched to provide an unmatched experience to consumers. This limited edition pack features a 750ml whisky bottle packaged in an exclusive gift box, highlighting the brand story along with branded bar collectibles. The first 12 consumers of Morpheus Whisky at every premium outlet will get this special pack. At the launch, Amar Sinha, chief operating officer, Radico Khaitan Limited, said: "The launch of this luxury whisky in U.P. is a major milestone for the company. Launching the new brand in this vibrant state is a testament to our commitment to provide unmatched customer experience through innovation, quality and heritage." Sudhir Upadhyay, executive vice-president, said: "Uttar Pradesh is one of the most important markets for us, contributing significantly to our domestic volumes. With this launch, we are not only strengthening our presence in the region but also aiming to increase our share in the growing spirits segment in the state. This launch is a major step in our premiumisation journey and we are set to exceed customer expectations in one of the most influential markets in India." The product will also be available in 375 ml, 180 ml and 90 ml pack sizes in U.P....