India, Oct. 25 -- Piyush Pandey, a name synonymous with countless unforgettable Indian advertisements, died on October 23 at the age of 70. With a profound understanding of the Indian consumer, Piyush had transformed advertising from English-centric campaigns into stories steeped in everyday life and emotion. Born in Jaipur, Piyush's life was anything but ordinary. Before entering advertising, he had brief stints as a cricketer, tea taster, and construction worker. His first tryst with the field came alongside his brother, director Prasoon Pandey, when they voiced radio jingles for everyday products. Over the course of his career, he transformed the way brands communicated, infusing every ad with cultural nuance and relatability. In his illustrious career, Piyush left an indelible mark on advertising. He was the first Asian jury president at Cannes (2004), received the CLIO Lifetime Achievement Award (2012) and the Padma Shri in 2016, and in 2018, he and his brother became the first Asians to win the Cannes Lions' lifetime achievement honour. HTC...