On-demand house help: India's next 10-min push?
mumbai, June 10 -- After transforming how India orders groceries and meals, the 10-minute delivery model is now knocking on an unlikely door: on-demand domestic labour.
Startups are racing to dispatch cooks, cleaners and other household workers within minutes of a booking. Backed by marquee investors, these ventures are betting that urban India's hunger for speed and convenience will extend beyond products to people-powered services.
Snabbit, a Mumbai-based startup, has raised $25.5 million across three rounds in just five months, according to data from Tracxn. Its latest $19 million fundraise was led by Lightspeed. While the company hasn't disclosed its valuation, investor interest is surging-fuelled by parallels with quick commerce and a $5 billion home services market expected to quadruple by 2032, according to Zion Market Research.
Urban Company, a larger rival in the home services space, is preparing for an initial public offering (IPO). Gurugram-based Pronto, still in its seed stage, is reportedly courting more capital after a $2 million round led by Bain Capital Ventures.
Yet behind the breakneck growth lies a more uncomfortable question: what happens when the 10-minute delivery model is applied not to groceries-but to people? Snabbit's model breaks from the typical gig platform playbook.
Unlike typical gig platforms that merely connect users with workers, Snabbit controls the entire supply chain-recruiting, training, assigning, and paying its workforce, according to co-founder and CEO Aayush Agarwal. "This isn't a model where someone picks up a gig and disappears. If someone leaves, they're exiting the platform entirely," he said.
Snabbit employs over 600 "experts"-the company's term for domestic workers-who operate in tight, hyperlocal clusters. Workers typically walk 300 metres between jobs, though some borrow e-bikes to stretch their reach to 800 metres. Service charges range from Rs.169 to Rs.499 for a four-hour booking, significantly higher than Urban Company's Rs.49 entry point for its InstaHelp service.
The platform's pitch: urgency. Unlike Urban Company, which emphasizes subscriptions and predictable demand, Snabbit is positioning itself as a high-speed backup solution for when household help doesn't show up.
"People are largely insensitive to pricing when it comes to on-demand services, because it's not a daily-use case," said Agarwal.
Snabbit does not explicitly classify its workers as gig workers or employees, but its operational model leans gig-style. Workers are not on formal payrolls, but they do receive personal life, health, and accident insurance, and, in some cases, family coverage, two workers based in Mumbai told Mint. Earnings vary widely. According to Snabbit, workers can earn over Rs.10,000 per month for four-hour daily shifts and upwards of Rs.40,000 for 12-hour shifts, with bonuses on top. Workers Mint spoke with corroborated this range, reporting monthly incomes between Rs.12,000 and Rs.40,000 depending on shift duration and location.
These, however, are gross figures and do not account for unpaid waiting time, idle hours between bookings, or occasional cancellations. Part-time workers typically reported earning Rs.12,000-18,000 a month, while full-time workers in high-demand zones cited take-home pay of Rs.35,000-40,000. While not universal, such earnings appear achievable for consistently active workers operating in dense, high-volume micro-markets....
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