Mark a tick to satvik!
India, June 11 -- Wanting a respite from the regular, touristy kind of sojourn? Try satvik travel, a trend that has seen a rise lately. This comes from the word sattva - associated with qualities like calmness and balance.
It's a travel trend that focuses on sustainable, eco-conscious experiences that also emphasise spiritual and holistic well-being. It's all about prioritising ethical considerations and minimal environmental impact. From places of spiritual significance to those offering natural beauty and vegetarian food, it's an attraction across ages.
"Satvik travel is seeing growing resonance with Indian travellers, particularly wellness seekers, solo explorers, and spiritually inclined millennials," says Rajeev Kale, president and country head, Holidays, MICE, Visa, Thomas Cook India, adding, "We've witnessed a marked uptick in demand for journeys that offer inner stillness, clean satvik cuisine, and soul-nourishing experiences." It's not just leisure travellers seeking such experiences. "Corporates, too, are embracing satvik-led itineraries, curating off-sites focused on wellness and conscious living," he informs.
Santosh Kumar, country manager, India, Sri Lanka, Maldives, and Indonesia at Booking.com, says their Travel & Sustainability Report 2025 highlights how 99% Indian travellers want to make more satvik travel choices. Living up to its philosophy, nearly "77% travellers seek authentic local vegetarian experiences", and nearly "55% people are willing to reduce energy consumption by turning off the AC and lights in their rooms", or opt for places that don't require ACs, he adds.
Radhika Sharma, a Mumbai-based chartered accountant, is a satvik travel aficionado. She shares, "I visit an eco resort by the Kundalika river in Kolad (Maharashtra) regularly. From simple, home-cooked food made using locally grown veggies and sleeping in rooms with mud flooring that don't require AC to a jungle trek to connect with Nature and yourself, it fulfils all that I desire in a satvik experience."...
To read the full article or to get the complete feed from this publication, please
Contact Us.