Indian army launches 'Caravan Talkies' to inspire rural youth
Meerut, July 11 -- In a bid to bridge the information gap for youth in remote regions, the Indian army has launched a four-day awareness campaign titled 'Caravan Talkies', which began on July 9 and will continue through July 12, 2025. The campaign aims to motivate young individuals to join the armed forces by bringing recruitment-related guidance directly to their communities.
According to Army officials, the campaign kicked off enthusiastically at Saraswati Bal Vidya Mandir School in Rabupura, located in Gautam Budh Nagar district, Uttar Pradesh. A specially designed vehicle-serving as a mobile information centre-formed the centerpiece of the initiative. It was equipped with audio-visual tools and recruitment literature to engage and educate potential candidates.
On the first day, a large number of local youth turned out to participate in the event. Officials from the Army Recruitment Office (ARO), Meerut, distributed brochures and other informative materials offering comprehensive details about the Indian Army's recruitment process. Candidates also received hands-on assistance with online registration, helping them navigate the digital application procedure.
Crucially, the recruitment team warned attendees to stay alert against fraudulent agents and brokers, emphasizing that the Army's selection process is entirely merit-based, transparent, and free of cost.
The initiative received a highly positive response from the local youth, many of whom expressed a renewed interest in pursuing a career in the armed forces.
The campaign not only disseminated essential recruitment information but also sparked a spirit of patriotism and public service among the participants.
Over the next few days, Caravan Talkies will continue its journey through rural areas of Gautam Budh Nagar, aiming to reach young men and women who often lack access to such opportunities due to limited outreach and connectivity.
Through this mobile campaign, students noted, the Indian Army is not only simplifying the recruitment process for underserved communities but also reaffirming its commitment to inclusivity and nation-building by tapping into the vast potential of India's rural youth....
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